Generating revenue through content is a major task for companies to sustain in the competitive business environment. Online content, white papers and B2B documents have plenty of content that helps in revenue generation. However, most of the content needs to go through the editing process. Why so?
It is because drawing in the attention of potential consumers means companies need to produce flawless content. Thus, professional editors at content editing services providers curate valuable content for clients. Want to know its importance? Companies generate 97% more backlinks through quality content, five times the sales lead and 434% more SERPs. More facts? Read on this post and find out how it helps in achieving your business goals!
How Content Editing Services Providers Help Businesses
Content editing solutions meet the vital elements of organizations. As a result, businesses grow and generate revenue. Let us explore the role of professional content editing experts in your business growth.
- Understand the audience tone
First, clients think from the technical aspects and business point of view. So, they lack understanding of the tone of their target audience. However, content editing experts understand the audience’s intent and provide suitable content that will resonate with it. For instance, your company developed content for emailers. The fact shows users find almost 85% of emails ‘SPAM’, which costs $20.5 billion annually to businesses worldwide.
Fact file: 52% of consumers purchase products after reading the content.
Thus, understand the audience tone before developing the content. Or else, collaborate with content editing experts so that readers will not tag your business content ‘SPAMMY’.
- Core corporate message
In a study, 72% of businesses find the content as a core medium to convey their businesses’ message. So, content editing retains the content’s core message and rectifies all writing errors to produce flawless and engaging content. Professional content editors write crisp, concise and easy to understand language.
Keeping any mistakes or flaws will put your brand reputation at risk. As a result, your customers will lose confidence in your company, and clients will lose a maximum consumer base. Potential consumers are sceptical about your services if there are any writing errors found on the content. Want facts? Almost 78% of consumers believe that organizations should provide custom content. This is where content editing professionals play a crucial role in providing custom content.
- Make in-house writers even better.
The fact shows, 44% of marketers face challenges in content production. It is because content writers produce the content with some flaws or typo errors. These errors are harmful to the brand reputation. Another study shows that 51% of marketers believe that editing existing content is a useful marketing tactic.
Thus, professional content editors not only emphasize the grammar errors but beyond that. They evaluate elements like writing styles, image captions, readability and SEO optimization. 70% of marketers agree that these elements help in lead generation. However, in-house content writers do not have an idea about the same, but collaborating with content editing experts will hone their skills.
- Knowledge of content marketing skills
86% of businesses opt for content marketing to raise their brand awareness. Content editing is an element to foster content marketing. Unlike traditional editing, it requires an excellent ear for SEO skills and content marketing knowledge. For instance, your company requires solutions for a website. Professional editors are open to providing customized website content editing services.
They will evaluate every element like infographics, videos, blog posts and other website elements. Well, the fact says that flawless infographics increase 94% more clicks and 30 times more reads. If we talk about blog posts, a flawless post means a 434% increase in indexed pages and a 97% increase in indexed links.
- No absence of logical flow
Content editors maintain the consistency and the structure of the content unifying logical ideas and elements. Thereby, it makes a logical flow in the content. The fact shows that 61% of consumers are influenced by logical content and purchase services or products.
Presenting logical information on websites conveys a clear corporate message to your company’s consumers and stakeholders. Professional editors who provide content editing services add researched and informative data without compromising the writing quality standards. Hence, your business bears the fruit and gain a competitive edge.
- Content editing different from copy editing
Many companies think that copy editing is the only thing required. Although rectifying grammar errors and language errors is necessary but to yield positive outcomes, content editing is required. Professional content editors look at the broader picture. They evaluate inconsistencies, plot development and efficiency of the content.
As a result, companies successfully project their content for marketing purposes. 98% of businesses prefer that it fulfils the content performance and justifies its cost. That is why professional content editing solutions are a hot topic for companies worldwide.